Bettina Oboakore Agbamu Department of Mass Communication, University of Delta, Agbor, Delta State, Nigeria
Davis Ochuko Efeurhobo Department of Political Science and Public Administration, University of Delta, Agbor, Nigeria
Augustine Enameguolor Kpedudu Department of Mass Communication, Delta State Polytechnic, Otefe-Oghara, Nigeria

Keywords: Cyberbullying, Political Influence, Social Media User Experience, Nigeria Elections and Social Identity Theory

Abstract

Nigeria's 2023 general election witnessed a surge in social media use, impacting political discourse and user experiences. This study explores the interplay between political influence and cyberbullying on these platforms. Social Identity Theory sheds light on how group competition and online anonymity fuel cyberbullying during elections. The research employed surveys to examine user experiences, cyberbullying patterns, and the psychological impact. Findings reveal that social media amplifies political messaging while fostering a breeding ground for cyberbullying. The paper explores the emotional toll on users, including anxiety, disengagement, and potential social isolation. Mitigation strategies are proposed, urging social media platforms to implement stricter reporting mechanisms, educational campaigns, and advanced moderation tools. The work concludes by emphasizing the need for collaboration between platforms, policymakers, and users to foster a safe and respectful online environment for political discourse.