This study delves into the evolving influence of social media on women's political participation in Nasarawa State, Nigeria, amidst a global backdrop of political figures effectively utilizing these platforms. Focusing on the observed capital imbalance in content creation during political processes, the research examines the specific impact of social media on women's exposure to political information, their active involvement in politics, and the broader shaping of their political engagement. With women's underrepresentation in Nigerian elections highlighting the urgency, the study employs a survey method, administering 400 questionnaires in person to women in Nasarawa State, with 377 retrieved. Utilizing a multi-stage sampling technique, the research centres on areas with literate, prolific social media users and politically active women. Statistical analysis reveals nuanced insights, indicating significant dissatisfaction (73.5%) with democracy in Nigeria. Factors influencing social media participation include information access, the desire for political change, and social network influence. The perceived impact of social media on women's political participation suggests the potential for positive change in civic engagement. The study recommends that policymakers should prioritize comprehensive democratic reforms addressing citizens' concerns, while implementing targeted programs to enhance women's political participation on social media and encouraging political leaders to actively utilize social platforms for inclusive communication and accurate information dissemination.
Vol. 2, No 1, pp. 10-19.