PROMOTIONAL DESIGN AND PURCHASE BEHAVIOUR IN E-COMMERCE: A QUALITATIVE ANALYSIS OF STUDENTS’ RESPONSES TO DISCOUNTS AND COUPONS   

pp.1-10.

MASS MEDIA REPRESENTATION AND GENDER-INCLUSIVE LEADERSHIP IN PUBLIC POLICY FORMULATION IN NIGERIA   

pp.11-17.

GENDER ROLES, MEDIA FRAMING, AND ACCESS TO HEALTHCARE IN NIGERIA: IMPLICATIONS FOR INCLUSIVE SOCIETIES   

pp.18-25.

DIGITAL MEDIA LITERACY AND LEADERSHIP OPPORTUNITIES AMONG YOUNG WOMEN IN RURAL NIGERIA: A STUDY OF ILAJE LGA   

pp.26-34.

ARTIFICIAL INTELLIGENCE (AI) ADOPTION IN NIGERIAN PUBLIC RELATIONS: CHALLENGES AND OPPORTUNITIES   

pp.35-43.

INVASION OF PRIVACY IN AN UNREGULATED MEDIA ECHO CHAMBER: HISTORY, TRENDS, INHIBITIONS, CHALLENGES, AND IMPLICATIONS FOR THE NIGERIAN SOCIETY   

pp.44-50.

ASSESSING THE PERSUASIVE IMPACT OF COWRYWISE'S FEAR OF MISSING OUT (FOMO) STRATEGY ON UNDERGRADUATES’ FINANCIAL ENGAGEMENTS   

pp.51-60.