The growing prevalence of mental health concerns among young adults in Nigeria has drawn attention to the role of media in shaping public perception and promoting mental health awareness. This study investigates university students’ perceptions of the role of digital media, particularly social media platforms and institutional communication channels in the management of mental health in Delta State, Nigeria. Anchored in the Health Belief Model and Social Learning Theory, the research adopts a quantitative approach using structured questionnaires to collect data from university students across selected institutions. Findings reveal that digital media significantly influences mental health awareness, helps reduce stigma, and encourages help-seeking behaviour among students. However, challenges such as misinformation, limited access to credible mental health resources, and socio-cultural barriers continue to hinder effective communication. The study reflects the need for culturally sensitive, evidence-based media strategies and institutional support systems. It recommends tailored digital campaigns, improved mental health literacy, and policy-driven integration of mental health education within university environments to enhance student well-being and resilience.
Vol. 4, No 3, pp. 1-9.