The frequent use of social media in politics has transformed how voters connect with candidates and how candidates shape their image. The study aims to assess the extent to which X influenced voters' interest in the Edo gubernatorial elections. This research examines the role of X (formerly Twitter) in affecting voter participation and shaping the public perception of political candidates during the 2024 Edo State gubernatorial elections. The study employed a survey method, using a structured questionnaire to gather data from 400 respondents across three local government areas in Edo State: Esan West, Etsako East, and Etsako West. A simple percentage was used to analyse the findings. The results show that, although X provided a platform for political discourse, its impact on voter interest and engagement was limited. Many respondents did not actively follow political discussions or rely on X as their primary source of election-related information. Moreover, misinformation, online harassment, and internet access issues hampered its effectiveness in mobilising voters. While political candidates used X for self-promotion, traditional media remained the main channel for political engagement. The study concludes that, although X is part of modern political communication, its influence on voter behaviour in Edo State remains unclear. I recommend increasing political participation by educating citizens on how to verify information and engage positively online. Politicians should prioritise connecting with voters over mere self- promotion. False information should be tackled through fact-checking and establishing clear rules. Online discussions should be safe and inclusive, employing hashtags and live Q&As. Enhancing internet access and combining social media with traditional media can help reach a wider audience. Finally, further research is needed to understand how different groups in Edo State participate in online politics.
Vol. 4, No 3, pp. 73-81.