This review explores the influence of media convergence on the publishing industry in Nigeria, focusing on the challenges and prospects. Media convergence, driven by digital technologies, has revolutionized traditional publishing, leading to the integration of various media formats and platforms. This transformation has altered how content is created, distributed, and consumed, presenting both opportunities and obstacles for Nigerian publishers. The theoretical foundation for this study is the Technological Determinism Theory. The review discusses the historical evolution of publishing, the concept of media convergence, and its influence on content creation, audience engagement, and business models. It also examines the challenges Nigerian publishers face, such as adapting to new technologies, increased competition, and economic pressures. Despite these challenges, the review highlights the potentials for innovation and growth in the Nigerian publishing industry, emphasizing the need for publishers to embrace digital technologies and explore new revenue streams.
Vol. 3, No 2, pp. 40-46.