Culture is the general way of life that helps define and gives identity to a people. The Media plays a crucial role in the production and exportation of cultural content to recipient cultures thus establishing cultural dominance and elongation of colonization generally referred to as neo-colonialism. This in turn has had a devastating consequence on developing countries which must see themselves as viewed by the dormant western world. There is an imbalance in the flow of news from western countries to developing countries. Again, the consumption of cultural content through film, television, music, books, magazines etc by the developing world is detrimental to the sustenance of their indigenous culture and values. This paper stresses the need for an urgent review. Reducing this imbalance and the need for a two-way information flow is imperative in this regard.
Vol. 1, No 1, pp. 161-166.