Due to limited resources and man's intrinsic need to control and exercise authority over others, conflict has become a vital part of humanity. The Russia-Ukraine row shows this. Propaganda is a standard wartime tool. Propaganda aims to influence a population or government's attitude toward a path or position. Propaganda is non-impartial information used to control an audience and forward an agenda, sometimes by selectively providing facts (thus possibly lying by omission) to encourage a specific synthesis or by utilising loaded messages to elicit an emotional rather than intellectual response. In this context, the researcher analysed media propaganda's impact on the Russia-Ukraine conflict. To reach the study's purpose, the researcher used a survey and sampled 501 media practitioners and conflict resolution professionals in Asaba, Delta State. The survey collected primary data. The data was analysed using tables and percentages. The study indicated that media practitioners and conflict resolution professionals in Asaba are aware of the Russian-Ukrainian conflict and that international media is the primary source. It was also revealed that media propaganda is being used extensively in the ongoing Russian-Ukrainian conflict and has both a detrimental function in expanding the dispute and a positive part in resolving it. Western and non-Western media institutions were urged to stop using black propaganda in the Russia-Ukraine conflict.
Vol. 1, No 1, pp. 73-87.