Views: 73

Downloads: 77

This study seeks to assess the influence of Apero Mekunu; a programme on Sobi 101.9 F.M, on the formation of opinion among residents in Ilorin metropolis. The study examined the Concept of Broadcasting, Radio Broadcasting, Radio Programmes, Overview of Sobi 101.9 F.M vis-a-vis its Apero Mekunu programme. The study is hinged on the Agenda-Setting and two-Step Flow theories as justification. The survey method of research was employed as a design, while 400 copies of questionnaire were administered to audience of Sobi F.M in Ilorin metropolis. Findings showed Apero Mekunu commands wide listenership base; reaching about 7 million audiences in various destination. Also, it was discovered that the time allotted for the programme is relatively small compared to issues under discussion. Based on these findings, it was recommended that the programme should be periodically reviewed so that it will continue to sustain its listenership base, while the time allotted should also be increased.
Vol. 4, No 3, pp. 92-101.