This study delves into the emotional connections of reality television viewers with contestants and their experiences. It aims to understand how emotions influence viewers' involvement with reality TV shows, particularly in Southern Nigeria. The impact of emotions evoked by reality TV on viewers' perceptions of contestants' authenticity and likability is a key focus. The study explores the significance of emotional connections in the popular reality TV shows and their impact on viewers' experiences. Through a well-structured questionnaire and statistical analysis, the research reveals that emotional ties developed in reality television offer viewers a sense of belonging and create experienced, emotional bonds. The findings indicate that emotional connections strongly influence viewers' inclinations to continue watching the program and enhance their overall viewing experience. This study has substantial significance for producers and television networks, as it provides insights that can help create more intriguing television that resonates with consumers and drive casting decisions to increase diversity and representation of participants on reality TV series.
Vol. 2, No 1, pp. 52-65.