This paper evaluates public relations strategies by the Taraba State Government on covd- 19 in the fight against the virus in the State. The study was anchored on excellence theory of public relations. Survey design was adopted by the study. Data were collected through questionnaire as they were administered to 399 respondents including the 12-man committee. Findings revealed that the Taraba State Government on covid-19 used public relations strategies in their fight against corona virus in the State. The study discovered that, the strategies that were adopted by the Government in the fight against corona virus in the State were very effective. The study therefore concluded that these public relations strategies used by the Government on covid-19, should be used by every result-oriented organization due to its effectiveness. In the light of the finding, the study recommended amongst others, recruitment of more qualified personnel in the Public Relations units of all health facilities in the state.
Vol. 1, No 2, pp. 107-116.