This study looked at the consequences of drug and alcohol usage/display in music videos in Nigeria on undergraduates at Edo State University Uzairue, as depicted in a few Nigerian music videos. Most students at Auchi Polytechnic in Auchi are young people, and this study concentrated on them since they have a big following for the genre of music in question. Without a doubt, the responses from the study's chosen respondents demonstrate how popular hip-hop has become in Nigeria. Music videos are popular in Nigeria, according to 96 percent of respondents. The survey then asked if seeing music videos affected the audience, and an incredible 80% admitted to having some form of impact, albeit a little one. It brings us to the essential question: How do music videos affect the audience? (That is, favourable or unfavourable). Even though some people believe that hip-hop music has harmful consequences, this study found that music videos impact people, whether those effects are positive or negative. 50% of respondents claimed that music videos have an impact on them. However, this does not imply that hip-hop music videos are just about positivity; every facet of human existence has advantages and disadvantages. Another question presented by this study was how to better society by enhancing the positive aspects of hip-hop while decreasing the negative aspects. Censorship and adherence to anti-obscene legislation were two suggestions offered for music videos, particularly those in the hip-hop genre, to reduce the harmful content. Furthermore, hip-hop should be a potent tool for engaging youth and providing them with gainful work.
Vol. 1, No 2, pp. 94-106.