This study examined the digital transformation of multimedia operations in Nigeria, focusing on the perceptions of journalists in Benin City, Edo State. It aimed to explore the main drivers, regulatory influences, and socio-economic implications of digital migration within the Nigerian media landscape. Guided by the Technological Determinism Theory, which posits that technological innovations shape societal and media structures, the study adopted a quantitative research design using a census survey of all 120 registered journalists in Benin City. Respondents were drawn from various media houses, including Independent Television (ITV) Benin (12 journalists), The Nigerian Observer (10), Edo Broadcasting Service (EBS) (10), Rhythm FM (8), Silverbird Correspondents/Raypower (7), Guardian Correspondent (5), Punch Correspondents (6), NTA Benin (12), and Freelance Journalists (50). Data collected through structured questionnaire were analysed using descriptive and inferential statistics. The findings revealed that digital transformation has improved content quality and audience engagement but is hampered by challenges such as inadequate infrastructure, high migration costs, and digital illiteracy. Regulatory efforts were inconsistent, with delayed policy enforcement and poor public awareness slowing the transition. Economically, while new digital platforms have opened up alternative revenue streams, traditional income sources like print advertising and circulation have declined. The study concluded that Nigeria's media sector is evolving under technological pressure but remains constrained by infrastructural and regulatory challenges, recommending greater investment in digital infrastructure and training, improved policy implementation, and diversified revenue models to enhance competitiveness in the digital age.
Vol. 4, No 2, pp. 71-81.