This study, ''Decolonizing African Broadcast Culture in the Context of Neo-Colonialism Paradigm: A Study of AIT and Channels TV Pidgin Programmes'' was aimed at investigating the use of Pidgin Language programmes on AIT and Channels TV to promote African broadcast culture. This phenomenon was investigated using the survey research method. Google Form instrument was used to administer questions to respondents who were students of Edo State University Uzairue. 280 respondents participated in the study. The findings of the study showed that AIT and Channels TV rarely present Pidgin programmes. This implies that their programmes are English-oriented. The researchers, therefore, concluded that African culture is far from being preserved by Nigerian broadcast media, particularly AIT and Channels TV stations. This also means that we are seriously in for cultural neo-colonialism through the foreign media. From the findings and the conclusion, the researchers recommended that: AIT and Channels and other stations should deliberately promote African culture by using Pidgin and African languages in their programmes.
Vol. 1, No 2, pp. 22-28.