Crisis communication is managing communication during a crisis or emergency and it is an important aspect of risk management for any organization, designed to protect the company's reputation and minimize negative impacts. This study explores the use of effective communication tools in crisis situations. It aims at understanding the roles of different communication channels, stakeholders, organizations, countries and personnel before, during and after crisis as crisis is inevitable and can come in different shapes, sizes, times and situations. The study utilizes the library research method to underscore the role and significance of effective communication in responding to crisis situations and emergencies. The study advocates that preparedness, prompt response and effective communication should be embraced during crises and that organization and stakeholders should respond accordingly so as to avoid some certainties involved in inadequate crises management and to uphold positive image to the publics. This study strongly advocates that organizations should have crisis communication committee who sees to the management of communication and communication channels during crises.
Vol. 4, No 1, pp. 61-70.