This study investigates strategies for enhancing authentic representation of diversity in Nigerian media, focusing on combating tokenism. Through a comprehensive analysis of prevailing patterns, underlying factors contributing to tokenism, and effective strategies for fostering inclusivity, the study aims to provide actionable insights for media practitioners, policymakers, and civil society actors. Primary data was collected using a questionnaire distributed via Google Form, with a sample size of 352 media practitioners in Ogun State determined using the Cochran Formula and a voluntary sampling technique employed. Theoretical frameworks such as Social Identity Theory and Critical Race Theory were utilized to interpret the findings, which revealed varying perceptions regarding ethnic diversity representation. Economic considerations, historical legacies, and political influences were identified as significant contributors to tokenism. Diversifying editorial teams, providing diversity training, and establishing clear guidelines for authentic representation emerged as key strategies. The study emphasizes the importance of collaborative efforts in addressing tokenism and promoting a media landscape that reflects the true diversity of Nigerian society.
Vol. 3, No 1, pp. 8-18.