This study was carried out to assess audience attitudes and responses to media campaign for good governance and economic development in Nigeria. This study was instigated by the spate of underdevelopment that still characterize the Nigerian state despite the available abundant human and natural resources. To tackle this problem, key research questions were raised in line with the objective of the study. The survey methodology was adopted as the design while the questionnaire was used as the instrument of data collection. Findings have it that that the role of the mass media campaign and support for good governance and economic development in Nigeria are through information from government to the people and the yearnings and aspirations of the people to the government, educating them on developmental and economic issues that need to be, enlightenment and agenda setting to the people. Also, it was gathered that good governance has been far from the Nigerian domain simply because of bad leadership, lack of accountability on the part the government, hoarding of information by government official as well as corruption on part of those saddled with the responsibility of running the affairs of the Nigerian state. The study recommended that the government should as a matter of urgency make moves to begin to live up to expectation by delivering dividends of democracy to the people in the form of good governance. The mass media should take the issue of good governance and economic development serious by putting pressure on political leaders to embrace accountability, transparency and responsibility to the Nigerian people.
Vol. 4, No 3, pp. 10-22.