Broadcasting in Nigeria has cut across boundaries by providing programmes in local languages to gratify, inform, interact and keep the rural communities aware of various societal incidents. This study focuses on the response of rural dwellers to the indigenous radio broadcast on the covid-19 vaccine. The agenda-setting theory provided the theoretical framework for the study. The study used a quantitative research approach. This paper adopted the survey research method. The instrument for data collection was the questionnaire. Convenient sampling was employed to select 150 respondents from 717 populations, which amounted to twenty per cent of Alata village Adebayo Idi-Ayunre, a rural community in Oluyole Local Government Ibadan, Oyo State. One hundred forty-six questionnaires were found valid. Results obtained were analysed in percentage tables. The study found that many rural dwellers know about the covid-19 virus through indigenous radio broadcasts. Many keep to prudent advice, but many rural dwellers are unaware of the vaccine through indigenous radio broadcasts. They do not often receive covid-19 vaccine messages on the indigenous radio broadcast. The study recommended that radio stations design effective programmes to create more awareness of Covid-19 vaccination exercises in indigenous languages. Rural dwellers should be allowed to participate in the vaccination exercise to encourage other rural dwellers to be vaccinated.
Vol. 1, No 1, pp. 39-43.