A case study of Westland Polytechnic undergraduates in Osun State examined the impact of radio jingles on university enrollment. This study examines how radio jingles affect Westland Polytechnic undergraduate admission awareness. Radio jingles may inform, educate, and entertain the audience about global events and happenings. Agenda Setting Theory underpinned the investigation. This study employed the quantitative research approach, which comprises a descriptive survey design and an online Google survey questionnaire, to get thorough and effective results. The study sampled 341 students from the 2019/2020, 2020/2021, and 2021/2022 admissions. This research selected participants using purposive sampling. The survey found that many respondents knew Radio Jingles. The majority of respondents regarded radio jingles extremely useful and efficient on student enrollment into higher institutions, indicating that it has achieved its stated aim. Although, a large percentage of respondents said that the utilisation of radio jingles in building admission awareness was hard. Therefore, many respondents believed radio jingles will be effective for tertiary entrance awareness in the near future. The study concluded that Radio Jingles played significant roles in enhancing and ensuring that students get information about admission exercise into tertiary institutions and also calls the attention of the management of tertiary institutions to see radio jingles as a veritable tool in creating admission awareness.
Vol. 3, No 1, pp. 35-48.