This study explores the role of Public Relations Managers (PRMs) in Nigerian corporate organizations, focusing on their integration into management teams. Using the Two-Way Symmetrical Communication Model and Excellence Theory, the qualitative research involved 18 PR managers across sectors of Corporate organization in Nigeria. Findings reveal that PR is increasingly recognized as a strategic management function, with PR Managers gaining influence in management teams. Nevertheless, some organizations still limit PRM' role to middle-level positions, often to engage in downward and horizontal communication rather than collaborating at top-management level with other corporate executives. The study calls for greater collaboration between professional bodies, academia and corporations to promote the strategic role of PR managers and recommends integrating PR into broader management practices to enhance their impact.
Vol. 4, No 2, pp. 17-27.