This study, Assessment of NTA Uzairue broadcast messages in the promotion of cultural heritage in Edo North senatorial district Nigeria is a study of how community broadcasting helps in promoting the culture of the people of Edo North using NTA Uzairue viewers. The study focused on the six local government areas in Edo North which are Akoko Edo, Etsako Central, Etsako East, Etsako West, Owan East and Owan West local government areas. The study is anchored on the cultural imperialism and the cultural theory of the mass media. The mixed method was adopted using survey and in-depth interview as the instrument for data collection. Questionnaire was used to elicit responses from 400 respondents of different categories in the six local government areas in the senatorial district which are the focal points of the study while six staff of the station were also interviewed. The study found out that majority of Edo North people are exposed to NTA Uzairue and its programmes with viewership across the six local government areas in the senatorial district. The study also found out that the effects of NTA Uzairue as a community station in the promotion of cultural heritage of Edo North senatorial district is very high, the study found out that NTA Uzairue gives priority to cultural programmes. It was also found out that the inability of viewers to access the station on terrestrial platform and social media as well as inadequate power supply by electricity distribution company and language barrier are some of the challenges faced by the viewers who would have loved to be glued to the station. The study recommends that to improve the preservation and promotion of Edo North rich culture there should be more financing and support for community television stations as well as ensure that language barriers are addressed.
Vol. 3, No 2, pp. 75-87.