TY - JOUR TI - THE YAHOOISM PHENOMENON IN NIGERIA: TRACING ITS HISTORICAL DEVELOPMENT, SOCIAL MEDIA PROPAGATION, AND CONSEQUENCES FOR CULTURE, ECONOMY, AND NIGERIA'S EXTERNAL RELATIONS AU - Blessed Frederick Ngonso, Amah Maclean Williams, Latifah Efua Anavberokhai, Onyedikachi Stanley Onovo, Uche Benedict Uriah JO - Nigerian Journal of Communication Review VL - 4 IS - 1 PY - 2025 SP - 34-40 DO - ER -