TY  - JOUR
TI  - PROMOTIONAL DESIGN AND PURCHASE BEHAVIOUR IN E-COMMERCE: A QUALITATIVE ANALYSIS OF STUDENTS’ RESPONSES TO DISCOUNTS AND COUPONS
AU  - Saheed Olaitan Olayinka, and Greg Ezeah
JO  - Nigerian Journal of Communication Review
VL  - 5
IS  - 1
PY  - 2026
SP  - 1-10
DO  - 
ER  -