TY - JOUR TI - ASSESSING THE PERSUASIVE IMPACT OF COWRYWISE'S FEAR OF MISSING OUT (FOMO) STRATEGY ON UNDERGRADUATES’ FINANCIAL ENGAGEMENTS AU - Ngozi Obiageli Osueke JO - Nigerian Journal of Communication Review VL - 5 IS - 1 PY - 2026 SP - 51-60 DO - ER -