@article{NJCR17, title={THE YAHOOISM PHENOMENON IN NIGERIA: TRACING ITS HISTORICAL DEVELOPMENT, SOCIAL MEDIA PROPAGATION, AND CONSEQUENCES FOR CULTURE, ECONOMY, AND NIGERIA'S EXTERNAL RELATIONS}, author={Blessed Frederick Ngonso, Amah Maclean Williams, Latifah Efua Anavberokhai, Onyedikachi Stanley Onovo, Uche Benedict Uriah}, journal={Nigerian Journal of Communication Review}, year={2025}, volume={4}, number={1}, pages={34-40}, doi={} }