@article{NJCR4,
  title={PROMOTIONAL DESIGN AND PURCHASE BEHAVIOUR IN E-COMMERCE: A QUALITATIVE ANALYSIS OF STUDENTS’ RESPONSES TO DISCOUNTS AND COUPONS},
  author={Saheed Olaitan Olayinka, and Greg Ezeah},
  journal={Nigerian Journal of Communication Review},
  year={2026},
  volume={5},
  number={1},
  pages={1-10},
  doi={}
}