@article{NJCR10, title={ASSESSING THE PERSUASIVE IMPACT OF COWRYWISE'S FEAR OF MISSING OUT (FOMO) STRATEGY ON UNDERGRADUATES’ FINANCIAL ENGAGEMENTS}, author={Ngozi Obiageli Osueke}, journal={Nigerian Journal of Communication Review}, year={2026}, volume={5}, number={1}, pages={51-60}, doi={} }